Introducing

The Conversion Foundation™

Say goodbye to posting from confusion and say hello to content that actually converts.

The Conversion Foundation™ is a guided living document that builds the bones of your brand message — the part that every ad, post, caption, and video depends on to convert.

No more guessing what to say.

No more tweaking your tone for the algorithm.

No more shouting into the void.

If you’re a coach, healing facilitator, or course creator who keeps saying things like:

“I’m showing up constantly, but my content still isn’t converting.”

“People tell me my posts are great — so why aren’t they buying?”

“I know my work changes lives, I just can’t seem to put it into words.”

“Nothing worse than sitting there, staring at a blank screen with zero thoughts in your head on what to post”

— this is for you.

Once you fill it out, you’ll know exactly how to talk about what you do in a way that lands, sticks, and sells. Every time. Even if you don’t want to show your face.

👉 A self-paced, step-by-step system. Yours for life. $47.

Get instant access and build the foundation everything else needs to work.

REAL TALK:

You’re not invisible. You’re not bad at content. You’re not missing the “secret hook.”

You’re just trying to build a business without the solid messaging and marketing foundation it needs to convert — and that’s why everything feels like pushing a boulder uphill.

Because here’s the truth: every sale, every client, every conversion starts with clarity so sharp people can’t misunderstand you even if they tried.

And high-definition clarity only happens when your backend messaging is solid — when you actually know what you stand for, who it’s for, and why it matters right now.

Buuuuuuuuuuut…

you’ve probably been trying to build clarity while creating content at the same time — like fixing the engine while the car’s already moving.

You might be stuck with content that sounds good but doesn’t move anyone to buy.

You might be spending hours trying to make your words “land,” only to see 2 likes and no comments.

And you’re probably watching other people sell half as hard while wondering,

“What are they saying that I’m not?”

And all this?

It’s that Invisible Expert feeling — showing up every day, pouring your heart into your work, and still wondering why no one seems to see it.

You’re feeling frustrated, unseen, and bone tired.

You’re not hitting the sales you want (if ANY!)— and worse, you’re starting to doubt if people will ever get it.

But it does NOT need to be this way.

What if:

You could finally stop posting into the void — and instead have every word you write, every story you share, every post you publish actually make people say, “That’s exactly what I need”…

without spending hours trying to “get the words right,”

without buying yet another “copywriting formula” or fill-in-the-blank template that never actually works for you,

without watching what every other coach is posting and rewriting it in your own words because it seems to be working for them.

Imagine your content doing the heavy lifting—

building demand, credibility, and sales while you get to actually be present in your life outside of social media.

I get it.

I know what it’s like to have brilliant ideas that no one seems to buy, to feel like your business is stuck behind unclear words.

To be stuck behind your laptop missing out on life because creating content to make a sale is taking HOURS.

That’s exactly why I created The Conversion Foundation™ — a guided, step-by-step messaging document based on sales psychology that walks you through every part of what actually makes people buy.

Inside, you’ll build the backend messaging system that supports every piece of content you’ll ever create — the foundation that makes people get it and want it.

It’s structured to guide you step by step, so you can’t stay vague, and you can’t walk away unclear. You’ll fill it out once, and it becomes the forever-reference your business, your copywriter, and even your future ad team will use to sell for years.

And it’s the key to creating content that actually converts — because when your message is built on clarity, your words automatically do the selling. Sales isn’t about convincing — it’s about conversation.

But that conversation has to resonate with your ideal clients and their subconscious mind right now.

You’ll notice the shift fast. The moment you start using it, you’ll feel the difference in how you talk about your work — in your captions, your DMs, your sales calls. And people will feel it too.

Phase 1:

UNEARTH

VALUE: $600

Say goodbye to guessing what to say and say hello to the gold that makes your audience feel like you’ve read their mind.

Unearth is where the gold lives.

You’ll be guided step by step to dig deep and find the real words, fears, and desires your dream clients actually use.

It’s the first step to the kind of clarity that makes your content impossible to scroll past.

Inside you’ll:

Discover step-by-step, done-for-you questions that pull out what your dream clients actually care about, so you stop wasting time creating content they don’t care about. (Spoiler: they do not care about “being in alignment”, “unlocking emotions.” or “stepping into their power.”)
Map out the identities, emotions, and patterns that drive every buying decision for YOUR ideal client, so you can speak to them like you’ve known them for years.
Identify the common enemy keeping them stuck, so you can position your offer as the obvious way out.

Phase 2:

CRAFT

VALUE: $600

Say goodbye to scattered notes and and wondering where to start.

Craft is where everything clicks into place.

You’ll take all the gold you unearthed and turn it into clear, logical one-pagers and maps that make content creation effortless and repeatable.

Inside you’ll craft:

The Mega One-Pager: your master cheat sheet that holds every piece of your brand message in one place. You’ll map your client’s Stuck Identity, their Craved Outcomes, and the Core Values that drive them — plus your framework, method, and why-you statements. Every post, caption, and sales page you write will come straight from here.
The Transformation Map — the tool that helps you talk about your offer from endless angles so you never sound repetitive. It shows your audience the difference between life without your offer and life with it — making your offer feel fresh and in demand every time you talk about it.
The Blow-Their-Mind Map — this is where you’ll be able to generate the most powerful category of content: perspective-shifting posts. By this stage, you’ll know your audience’s everyday struggles and limiting stories so deeply that when you post, you’ll change their thinking — and they’ll be saying, “If you changed my life with a post, imagine working with you.”

Imagine a repeatable content system that guides your audience through the buyer’s journey without them ever feeling like they’re being sold to.

Phase 3:

CONVERT

VALUE: $600

Say goodbye to content that gets likes but not sales.

Convert is where your all your work in Phase 1 and 2 becomes cash.

You’ll plug everything you’ve built into proven content formulas that walk people through the full buyer’s journey — from stranger to sold.

Inside you’ll:

Learn how to turn all the gold you unearthed into content that shifts beliefs and creates instant resonance - the secret to stopping the scroll.
Create content that builds desire and trust at the same time, so selling feels effortless.
Build a repeatable content flow that turns followers into clients — without pushy tactics or convincing.

MONEY-BACK GUARANTEE

And in case you were wondering — joining is 100% risk-free.

You’re protected by a 7-day “No-Regret” Guarantee.

If you get inside and realize, “Wait, this isn’t what I need,” I want you to know you’re safe to try it anyway.

Why?

Because I’m so sure you’ll love how clear, confident, and grounded you feel once you go through this process — you have 7 full days to explore it, fill it out, and see what shifts.

If it’s not for you for any reason, just send an email and I’ll refund you. No hoops, no drama.

AND you get to keep everything!

There’s nothing to lose — except confusion, overthinking, and content that doesn’t convert.

You stand only to gain a business that finally makes sense.

PS. I use Stripe to accept payments. It's the safest payment system in the world. You are always protected :)

Ela here.

Not to be dramatic — but I am severely allergic to the algorithm.

There is no way in hell I’m letting an algorithm decide how I live, what I say, or when I post. It’s madness.

I also don't believe you have to show your face to make sales! Not everyone wants to live on social media.

My business partner is Emirati and she has no desire to show her face on her social media. Does that mean she can't make sales? ABSOLUTELY NOT!

So I went on a hunt.

I built brands for other people. Some paid, some for free. I was testing and learning.

I studied from actual copywriters and real marketers — not business coaches trying to sell you a spot in their 20K mastermind.

I unfollowed every “social media guru” who said the only way to grow was to show your face every day, chase dying trends, or change your settings on Instagram to “go viral.”

And what I discovered?

It’s not about posting more.

It's not about showing your face.

It’s not about trends.

It’s not about the aesthetic feed.

It’s definitely not about the algorithm.

It’s about knowing what to say. THAT's IT!

And this comes from what you stand for in the world, what your perspective is, your beliefs and what you no longer tolerate.

And of course, knowing your ideal client so well you know what they pray for at night.

When your marketing foundation is strong and clear, you don’t need to fight the algorithm — people find you, they feel something for you, and they buy because they see themselves in your content.

That’s why I created The Conversion Foundation™ — so you never have to perform for the algorithm again.

I genuinely love understanding sales psychology and using words to make people feel seen — not shouting “buy my course because it will change your life.”

When you have The Conversion Foundation™ done, nothing can shake you.

Show your face. Don’t show your face. Build a coaching business. Build an ecom business. Sell soap. Sell a course. Do it all — your words will sell no matter the medium.

I spent thousands of dollars and a lot of years behind my laptop so that you can now spend only $47.

And it is my honor to make that possible.

May we all rise together.

The Conversion Foundation™

REAL TALK:

What if:

Imagine your content doing the heavy lifting—

Imagine how it will feel...

TO GO FROM THIS:

TO THIS:

If that sounds pretty damn good then...

The Conversion Foundation™

Here’s What’s Inside…

UNEARTH

CRAFT

CONVERT

GET ALL OF THIS TODAY FOR $47

HERE’S WHAT OTHER PEOPLE HAVE TO SAY ABOUT THIS

I'll never trust a 'business coach' again!

This is the REAL DEAL!

My go-to structure for my new businesses!

MONEY-BACK GUARANTEE

Hi, we're Ela & Asma

I've got A's for your Q's

Recap

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The Conversion Foundation

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Unearth Phase

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Craft Phase

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Convert Phase

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All self-paced. All step-by-step. All yours for life. $47 — Instant access. No upsells. No fine print. Just clarity that sells.

GET ALL OF THIS TODAY FOR $97.

ONLY $47 — One-time payment